Sportress of Blogitude

Butterfinger offers to pay NFL excessive celebration fines


Butterfinger has announced an offer to pay up to $50,000 in excessive celebration fines levied on NFL players in the upcoming conference championship games and Super Bowl 50.

The Nestlé candy bar’s offer is part of its “Bolder Than Bold” campaign for the Super Bowl, and the services of none other than Terrell Owens — no stranger to over-the-top celebrations — has been enlisted to help spread the word.

Joining Owens in the campaign is Billy Eichner of “Billy on the Street” and “Parks and Recreation” fame. The duo took to the streets of New York to film a promotional video.

Owens discussed what prompted him — other than his constant craving for attention — to join up with Butterfinger for the campaign.

“Having played in the Big Game before, it’s an honor to be partnered with Butterfinger and what they are doing with the campaign,” Owens told Adweek. “When I walk the streets now, not only just today, but since I haven’t played in a while, people say I’m what’s missing from the game—and that’s that bold personality.”

Adweek notes several instances of NFL players being fined for excessive celebrations, most notably and recently how Pittsburgh Steelers wide receiver Antonio Brown was fined $11,576 for hugging the goalpost after scoring a touchdown.

But celebrations these days are generally tamer than what stunts Owens used to pull. After all, when was the last time we saw an NFL player pull a Sharpie out of his sock to sign a football, among other outlandish antics?