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PGA Golf

Report: Jordan Spieth’s Coca-Cola deal on ‘same level as LeBron’


Jordan Spieth’s dominant season on the course last year not only catapulted him to among the PGA Tour’s elite players, it also made him one of sport’s most marketable athletes, if his new deal as brand ambassador for Coca-Cola is any indication.

Details and terms of Spieth’s deal with the soft drink company were not disclosed, but ESPN’s Darren Rovell reports that the multiyear arrangement is one of the biggest Coca-Cola has ever made with an athlete and is “on the same level” as its deal with LeBron James, not to mention pop superstar Taylor Swift.

Spieth reportedly will appear in commercials, social media posts and the like for both Coke products as well as the company’s Dasani water brand.

“Coca-Cola has always been associated with iconic sporting events and some of the world’s greatest athletes, so this is an incredibly cool opportunity for me,” Spieth said in a statement. “As a brand ambassador, I look forward to growing awareness for the sport of golf globally and engaging with fans in exciting new ways.”

“Jordan is a tremendous athlete who not only represents the golf community but American culture,” said Peggy Loos, vice president of Coca-Cola’s connections activation. “He is authentic, comes across as modest and very much represents the values of our company.”

“There is no question Jordan is a generational talent, even as his professional career is just getting started,” said Stuart Kronauge, senior vice president, Brand Marketing, Coca-Cola North America, via Eye on Golf. “As a company, what we admire most about Jordan is the way he has embraced being a role model. His actions, values and character both on and off the course make him an ideal Coca-Cola brand ambassador.”

Spieth reportedly made $53 million in 2015, with approximately $30 million of it coming from of-the-course earnings, with much of it likely coming from his business partnership with AT&T. Between his stellar play already this season — Spieth recently captured the Hyundai Tournament of Champions title, winning by by eight shots — and this deal with Coca-Cola, expect that number to increase in 2016.