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Atlanta Hawks launch Ashley Madison-inspired ticket promo (vid)

AshleyMadison

The Atlanta Hawks have attempted to make light of the Ashley Madison hacking controversy by using fans actually named Ashley Madison to promote a 10-game flex ticket promotion.

“The Atlanta Hawks Basketball Club announced today that they have signed three real-life people named Ashley Madison to promote the team’s new 10-game flex plans,” the campaign says. “Fans are encouraged to start a new love affair with the team by customizing their own unique ticket plan to ensure they are at all of the top games during the 2015-16 season and receive the best selection of games, seats and pricing. The three Ashley Madisons are all Georgia residents, comprised of two females and one male.”

And the video…

While the Hawks obviously are taking a lighthearted look at the entire scandal — which of course involved how the identities of countless users of the infidelity website that helps facilitate affairs for married people were revealed — there clearly is no ill-intent on the Hawks’ part.

However, given the sometimes-tragic nature of how some individuals whose identities were revealed responded to being outed — including a handful of suicides, as the Atlanta Journal-Constitution notes — it’s likely that some will accuse the Hawks’ promotion of being in poor taste. How any potential backlash impacts the NBA team’s decision to continue with the campaign will be interesting to watch.