Makes sense: Rob Gronkowski launches ‘Gronk’s Hot Sauce’
In a near-perfect match of endorser and product, New England Patriots tight end Rob Gronkowski is set to launch his own brand of hot sauce.
Fittingly, it’s called Gronk’s Hot Sauce, a “12-ounce sauce made from cayenne and habanero peppers,” per a WCVB report.
Given Gronkowski’s fiery personality and the spiciness inherent to a typical hot sauce, it’s a brilliant marketing combination.
With PLB Sports behind the product, Gronkowski and his family arrived at the decision that a great Gronk-inspired food product would be a brand of hot sauce. And the rest of history.
“He’s just got that personality that just makes you stop,” said PLB Sports account manager Doug Ritchart, whose company has been long interested with doing more work with Gronkowski since the launch of Gronk Flakes a few years ago.
Gronk’s Hot Sauce will retail for between $3 and $4 per bottle and will be sold online and at a couple of New England-area supermarkets. A portion of the proceeds will go to Gronkowski’s charity, per a report from ESPN’s Darren Rovell.
Endorsements and Gronkowski go together like peanut butter and jelly, which is why the tight end launching of his own brand of hot sauce makes perfect sense. In fact, as Rovell notes, Gronkowski mentions in his book that he lives entirely off his income from endorsements, which have included the aforementioned Gronk Flakes, BodyArmor, Nike and Dunkin Donuts.
Actually, speaking of peanut butter and jelly, who wouldn’t be interested buying some “Gronk’s PB&J,” a pre-packaged sandwich perfect for folks on the go — which Gronkowski most certainly is — and for stocking the vehicles in the star’s party bus rental business.
And who knows? Maybe Gronkowski could be the next Paul Newman, who parlayed his worldwide fame into a vast food product empire. Stranger things have happened.
(image via Darren Rovell/Twitter)