Russell Wilson says ‘Recovery Water’ healed NFC title game head injury
Russell Wilson, one of the most compelling players in the NFL, is the subject of a lengthy profile in an upcoming issue of Rolling Stone. And in the piece among other assorted interesting tidbits about the Seattle Seahawks quarterback is his claim that something called “Recovery Water” aided in his quick recovery from a head injury last season.
Entitled “Russell Wilson: The Chosen One,” the piece delves deep into what makes the signal-caller click. It also covers one of Wilson’s business endeavors — a clothing line — that includes a charitable component. But the piece also tackles a seemingly peculiar business venture that the profile deems as “slightly less altruistic.”
Wilson in the piece touts the miraculous restorative properties of Recovery Water, an entity which of course counts the quarterback as one of the investors. It’s noted that Recovery Water is “a $3-per-bottle concoction with nanobubbles and electrolytes that purportedly helps people recover quickly from workouts.” Wilson claims that a teammate recovered amazingly fast after suffering an injury then boasts that the miracle product helped him heal from a head injury during the last postseason.
The injury Wilson cites in the piece, as Pro Football Talk notes, is a shot to the head he received from Packers linebacker Clay Matthews following an interception in the NFC Championship Game. While it appeared that he could have suffered a concussion, he remained in the game.
“I banged my head during the Packers game in the playoffs, and the next day I was fine,” he said. “It was the water.”
Quickly seguing out of a testimonial befitting a snake oil salesman, Wilson adds, “Well, we’re not saying we have real medical proof.”
Even absent FDA approval or “medical proof,” Wilson insists the product is the real deal.
“I know it works.” he said, with his eyes apparently brightening. “Soon you’re going to be able to order it straight from Amazon.”
So you know it’s good.
Still, Wilson just demonstrated some pretty savvy marketing ability, as his comments certainly got the product’s name out there.