Ronda Rousey files paperwork to trademark ‘Do Nothing’ catchphrase
While the big news of Friday concerning Ronda Rousey was related to the announcement that she will fight the undefeated Holly Holm at UFC 195 on Jan. 2, something the reigning UFC Women’s Bantamweight Champion did away from the world of MMA signifies she is serious about expanding her already formidable and recognizable brand.
Rousey earlier this month filed paperwork to trademark “Do Nothing B—-,” a catchphrase that became popularized after she used it ahead of her dominant victory over Bethe Correia at UFC 190 earlier this month. She reportedly also will trademark “DNB,” a shortened version of the phrase.
The catchphrase, Rousey explained, signifies the following:
“I have this one term for the kind of woman that my mother raised me to not be,” she said. “And I call it ‘Do-Nothing B—-.’ Or I call it a DNB a lot of the time. The kind of chick that just tries to be pretty and be taken care of by somebody else.”
She stated the obvious by adding, “It’s not very eloquently said, but it’s to the point. And maybe that’s just what I am. I’m not that eloquent but I’m to the point.”
Rousey earlier this month took to Twitter to announce she would be selling “DNB” shirts with part of the proceeds going to “Didi Hirsch (501c3) for their work in mental health services and for women with body image Issues.”
The trademark filings made earlier this month, ESPN reports, were made by Rowdy Ronda Inc., which is operated by the superstar’s accountant, Narek Alumyan. The report adds the company submitted three additional filings for the phrase “Armbarnation,”a reference to her patented move, along with nine trademark filings for “Rowdy Ronda Rousey.”