Sportress of Blogitude

Tom Brady’s iPhone 6 mention a publicity bonanza for Apple

Given the amount of coverage it has received in the past 24 hours, it’s obvious the news that the NFL has upheld Tom Brady’s four-game suspension is one of the bigger — if not biggest — stories currently dominating the sports media cycle.

Not only that, the seismic developments related to Brady’s battle with the league even sent aftershocks beyond the world of professional football, illustrated by a report that indicates a seemingly innocuous mention by the New England Patriots quarterback about how he switched over from a Samsung phone to an iPhone 6 during the Deflategate investigation apparently has resulted in a substantial publicity boon for Apple.

ESPN’s Darren Rovell, citing Apex MG Analytics, tweeted on Wednesday that “Brady’s mention of switching his Samsung for an iPhone was worth $733K to Apple in mentions in 1st 2 1/2 hours.”

The mention referenced came in Brady’s lengthy and carefully worded written opus published Wednesday morning via his official Facebook page, in which the quarterback wrote in part that “replaced my broken Samsung phone with a new iPhone 6 AFTER my attorneys made it clear to the NFL that my actual phone device would not be subjected to investigation under ANY circumstances.”

Brady — along with the presumable input from his well-compensated handlers, attorneys and advisers — continues to write that he tried to “reconcile the record and fully cooperate with the investigation after I was disciplined in May, we turned over detailed pages of cell phone records and all of the emails that Mr. Wells requested.”

Brady adds he “contacted the phone company to see if there was any possible way we could retrieve any/all of the actual text messages from my old phone.”

That’s all well and good as it relates to Brady’s ongoing legal battle with the NFL, but if there is one winner already in the clubhouse, it’s without a doubt Apple, through no effort on their behalf, received the kind of publicity that even money can’t buy.