Joe Paterno’s legacy beer selling like ‘crazy’ in Pennsylvania, says brewery
Interest in a Paterno Legacy Series beer, a Vienna-style lager created in tribute of the Penn State Nittany Lions coaching legend Joe Paterno, has exceeded even the wildest expectations, according to the brewery that is producing it.
According to Duquesne Brewing Company, the outfit behind the new brew, pre-sales alone have accounted for over 2,800 barrels already being sold, well beyond the belief that the initial run of 500 barrels would sell out by late September, allaying any concerns there would be a backlash over how Paterno’s reputation was irreparably tarnished by the Jerry Sandusky scandal … at least in Pennsylvania.
Pittsburgh-area attorney Mark Dudash, who relaunched the defunct Paterno Legacy Series lager in 2010 in a joint venture with the Paterno family and works closely with Jay Paterno, cannot believe how brisk sales have been.
“I’ve never seen anything like this, and I’ve been in the beer industry long time,” Dudash said, via a pennlive.com report. “It just doesn’t happen this easy. Something special is in the making. I just said to Jay, ‘There’s a guardian angel up in heaven somewhere.’ What’s going on right now, it just doesn’t happen. This thing is crazy.”
Dudash pitched the concept to the Paterno family last year, who agreed to the concept so long as it included a charitable component, said Jay Paterno. The coach’s widow, Sue, will select the charities that will benefit from the beer’s sales if it proves profitable.
“They wanted to honor him,” Jay Paterno said. “That was really something they brought to us. It’s certainly going to be fun to be involved with. If people learn something about him, great.
“Since they approached us a year go, a lot has changed in a year with the narrative. Mark is not a Penn State guy. He’s a Notre Dame fan. He’s not Penn State crazy. He’s not Joe Paterno crazy. He lived in the state and understood the impact Joe had. That’s where it came from.”
Dudash described the beer as “a red lager with a mild caramel taste, very smooth,” adding that it has “no aftertaste on your tongue.”
The official release date for the Paterno beer is planned for the third week of August.