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Derek Jeter’s Turn 2 Foundation joins efforts to help prevent cyberbullying


Derek Jeter’s Turn 2 Foundation has partnered STOPit, a prominent anti-cyberbullying platform used in schools to lend its name and influence in a quest to prevent cyber abuse.

A release on PR Newswire states that Jeter’s charitable foundation “will incorporate the STOPit platform into its full range of youth initiatives,” and students involved in the former New York Yankee superstar’s “Leaders” program — a four-year leadership development program for students in high school — will serve as ambassadors.

Jeter, an investor in the company that developed STOPit, is quoted in a statement as saying: “The Turn 2 Foundation is dedicated to helping young people reach their full potential, and bullying is an obstacle that stands in the way of that for too many. By working with STOPit, we hope to empower both bystanders and victims to put an end to bullying. This is a critical step in creating a clear path to academic and personal success for all students, and sends a message that bullying in any form is unacceptable.”

STOPit, currently implemented in over 100 schools, was launched in 2014 by Todd Schoebel, the company’s CEO and president. It is a “technology platform available for download as an app, students can anonymously report incidents of cyber abuse with the click of a button on their smartphones,” per the report. Administrators are then notified in real-time of the alleged bullying incident.

“Partnering with the Turn 2 Foundation is a wonderful opportunity for STOPit,” said Schoebel. “Derek has always been a champion, both on and off the field. Through our partnership with the Turn 2 Foundation, we will continue to make a difference in schools across the country. STOPit is all about empowering today’s youth to affect change and this partnership epitomizes our efforts.”

Jeter has remained remarkably busy in his retirement, not only working with his foundation but also the development of The Players’ Tribune, a media company that recently raised $9.5 million in venture capital funding. Its website has received a significant amount of attention due to its publishing of essays purportedly written by prominent professional athletes, including Tiger Woods, Russell Wilson, Kevin Love and Blake Griffin, among others.

Jeter is believed to be opening a Players’ Tribune-themed restaurant at the Tampa International Airport in the near future, an outpost deemed not a sports bar, but a sports lounge.