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76ers rolling out ‘updated brand identity’ including new logos, unis (pics)


While the Philadelphia 76ers continue it’s longtime residency in the NBA’s cellar, the organization — as directionless and failing professional sports franchises are wont to do — are in the process of what is being referred to to as an “updated brand identity” ahead of the 2015 NBA Draft Lottery.

The team posted images of a redesigned primary logo along with “a series of partial and secondary logo variations.” The timing of the release somehow is meant to coincide with the Draft Lottery on May 19 with the team formally introducing new jerseys at a later date in June.

Via a press release from the team:

The team’s new primary logo is a modern interpretation of the classic Sixers insignia, stylistically redeveloped to include a patriotic blue border with six white stars and “PHILADELPHIA” adorned across the heading. The familiar white basketball has been visually updated with a positional rotation of the seams. The emblematic ring of 13 stars present in the primary, partial and secondary logos continues to represent the original American Colonies.

As noted, the Sixers will introduce the team’s new jerseys at a public event on June 18. Such luminaries from the Sixers’ past and present, including Billy Cunningham, Darryl Dawkins, Moses Malone, Bobby Jones and Allen Iverson — along with current players — will be on-hand for the event.

There is no word on whether or not admission is free for the event. And if not, whether nor not fans who bring along a box of macaroni and cheese will get two free tickets, a promotional gambit the team has attempted in the past to generate some interest in the woebegone NBA team.