Sportress of Blogitude

Cost to implement Bill Belichick’s end zone camera proposal could be $20M

New England Patriots head coach Bill Belichick didn’t hold back in a diatribe at the NFL owners meetings during which he castigated the league for not embracing his proposal to have four cameras in end zones to better assist officials during replay reviews. NFL head of officials Dean Blandino reportedly was at the meeting when Belichick unleashed his fury.

“It’s disappointing every year we can’t afford that, as a league,” Belichick later told the media after reports surfaced of his alleged rant. “They brought that up as a concern. It was kind of surprising to hear that.”

It turns out, according to research conducted by ESPN’s Kevin Seifert, that there could be a substantial cost to implementing Belichick’s camera proposal, at least given estimates sought out by the reporter.

Seifert notes in his report that while estimates differ, industry insiders with a working knowledge of the technology and the stadiums involved that he contacted put the price tag at $20 million on the high end.

While that may seem as a big number generally speaking, given that the league expects revenues in the range of $12 billion this year, $20 million arguably is a small drop in a very large bucket.

Seifert contacted Scott Nardelli, the senior vice president of Bexel, a company who previously worked with the NFL said installing the technology can be done, but expressed skepticism regarding how much of an impact the changes would make.

The NFL reportedly is investigating the issue, with the belief that between eight and 10 cameras — placed on the sideline, goal lines and/or end lines, per Seifert’s report — in every NFL stadium. While the cost of the cameras could vary anywhere between a reported¬†$5,000 and $50,000 each, the cost to install the cameras could range anywhere between a little over $1 million to more than $15 million. The remaining cost associated with implementing such an addition presumably would involve administrative costs, consulting fees, logistics and the sort.

Still, even if the number lands right on the $20 million estimate, that breaks out to costing each NFL team only $780,000 apiece. Again, arguably a small drop in a very large bucket.

(photo credit: Dustin Bradford/Getty Images)