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LeBron James among NBA stars participating in ‘#LeanInTogether’ campaign (vid)


Sheryl Sandberg, the COO of Facebook and bestselling author of “Lean In,” is leaning on the star power of LeBron James, Dwyane Wade, Stephen Curry, Russell Westbrook, among other stars from the NBA and WNBA, for her new organization’s #LeanInTogether” campaign.

The public service campaign centers around the notion that men can take an active role in promoting gender equality.

“The conversation about equality has long existed by women, for women, in women’s forums where women are, and that will continue, and that’s important,” Sandberg told CNN in a telephone interview. “But bringing it to the center of the court, bringing men to the center of that conversation — people like LeBron James and Steph Curry (of the Golden State Warriors) and Dwayne Wade, saying ‘I’m in for equality and here’s why’ — I think that could be transformative.”

The 30-second spot starring James features the Cleveland Cavaliers superstar holding up a sign that reads, “All-Star Dad.” Miami Heat star Dwyane Wade says, “When men lean in, everyone wins,” and Atlanta Hawks big man Al Horford adds, “Help women aim high.”