Sportress of Blogitude

Cam Newton, Colin Kaepernick and Victor Cruz pushing healthy food choices

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Colin Kaepernick, Cam Newton and Victor Cruz have signed on as featured athletes on a new website and social media movement aimed at helping kids make better choices about what they eat.

The organization behind the campaign, FNV — perhaps short for fruits and vegetables, as those foods appear to be the center of the movement, has enlisted the services of the three NFL superstars in a glitzy campaign that features an official website, Facebook, Twitter, YouTube and Instagram accounts.

The central theme of the campaign is as follows:

For years, fruits and veggies stood by passively as the marketing machine cranked at full throttle.

Selling you everything from shoes to barbecues to shiny new sports cars. But now, we’re officially joining the party. Taking over billboards and airwaves. Enlisting athletes, celebs, and pretty people like you. Shamelessly pushing peaches and snap peas onto the public. Fruits and veggies is a brand now, America. Introducing FNV. Prepare to be marketed to.

It’s certainly a worthwhile goal to get children to eat healthier, and it appears that the initial group of NFL stars to take part clearly are taking a fun approach to the campaign as members of “Team FMV.” Kaepernick is seen handling a pineapple like a football, Newton gets goofy with an orange and Cruz handles an apple, playing up the New York/Big Apple angle to a clever degree.

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Not only will NFL personalities be taking part in the campaign, FNV also has enlisted the likes of Golden State Warriors star Steph Curry, actresses Kristen Bell and Jessica Alba, WWE star John Cena and, um, Nick Jonas to promote a healthy diet featuring plenty of fruits and vegetables.

[H/T Pro Football Talk]