Sportress of Blogitude

Cleveland Browns reportedly set to unveil new primary team logo


While the details at the moment are off the record, on the QT, and very hush-hush, the Cleveland Browns reportedly will unveil a new primary team logo sometime next week, reportedly Feb. 24, according to a CBS Cleveland report.

The initial announcement regarding the introduction of a new team logo was revealed in an email sent to Browns Backers presidents and obtained by Cleveland radio station 92.3 The Fan.

The new logo is part of an overhaul and re-branding of the Browns that reportedly will include “logos, script word markings, modified helmet and uniforms,” per the report.

The team’s helmet will nevertheless remain the same, per a promise made to former owner Randy Lerner as a condition of his sale of the team, but the new logo will replace the iconic orange helmet as the team’s official logo.

Not much is known about any details related to the new logo, uniforms, etc., but 92.3 The Fan has learned that the “Brownie” elf logo used in the 1950s and 1960s will not be utilized.


It’s a shame the team won’t incorporate the guy. He’s a cute little bugger.

Considering the relative upheaval the Browns organization finds itself in with the so-called “Textgate” scandal, the Josh Gordon fiasco and the ever-present uncertainty of the quarterback position, up to and including Johnny Manziel’s recent stint in treatment, there’s no time like the present to introduce something to distract fans from more unsettling and upsetting topics.