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Georgetown Hoyas women’s basketball to host ‘Hail to the Kale Night’ (pic)

georgetown-kale-night

When the Georgetown Hoyas women’s basketball team takes the court against Xavier on Feb. 13 at McDonough Arena, some very lucky fans — in a word — will be the benefactors of one of the strangest — albeit most nutritious — in-game giveaways in recent memory.

According to a release from the school, the first 100 fans to show up for the game will receive a free serving of kale. Yep, kale.

The Georgetown women’s basketball team will host a `Hail to Kale’ Night as the squad takes on Xavier University on Friday, February 13 at 8 p.m.

Kale, an underrated superfood, will be given out to the first 100 fans to enter the game. Any fan whose name includes the letter K-A-L-E will also be admitted into the game for free.

During the contest, all fans in attendance will have a chance to win gift cards to DC’s best kale-serving restaurants. A number of kale dining options will also be available at the concessions stand, donated by Georgetown Dining.

Sounds grand. One is left to ponder how an establishment gets on “DC’s best kale-serving restaurants” list. And further, whether or not that is considered positive press to the average restaurant-going patron.

“Nothing is going to be as good as bacon,” Georgetown director of marketing Chris Grosse astutely notes, via D.C. Sports Bog. “But everybody I talked to either hates kale or loves kale. There’s no in-between. So I thought this would be a good thing to get people talking.”

There you have it. This promotion obviously stands in stark contrast to previous culinary giveaways done during women’s college basketball games. The Kansas State Wildcats women’s squad were part of a food giveaway last season where 75 pounds of thick-cut bacon was doled out to fans. Suffice to say, odds are slim that those who attended that game and got to feast on porky goodness are “greens” with envy over Georgetown’s promotion.

Finally, we would be remiss not to mention the classic “Cheers” episode, “Veggie-Boyd,” whenever a discussion of kale occurs. You can really taste the kale, indeed.

(image via Georgetown Hoyas/Twitter)