Sportress of Blogitude

New ad imagines Washington’s NFL team without Redskins name, logo (video)


Change the Mascot, an organization seeking the removal of the name and other assorted imagery and likenesses associated with the name of the Washington Redskins, has released a new spot in which it is imagined how different it would be, if at all, if the team’s controversial name wasn’t an aspect of the team.

To illustrate, the spot, entitled “Take it Away,” imagines what Robert Griffin III’s amazing 76-yard touchdown run against the Minnesota Vikings in 2012 would have looked like should all imagery related to the Redskins name — on the helmets, end zone, etc. — weren’t there.

The provocative ad is the product of a joint effort between the National Congress of American Indians and the Oneida Indian Nation, a partnership that also was behind the immensely popular two-minute “Proud to Be” video (over 3 million views on YouTube). A shorter version of the spot also aired in several markets during Game 3 of last year’s NBA Finals.

“We looked for a play where people showed the most emotion, a play that really highlighted the best aspects of Washington football,” spokesman Joel Barkin told D.C. Sports Bog. “The first time you watch it you might not even notice [the missing logo]. That’s sort of the point.”