Sportress of Blogitude

Nike debuts ‘Together,’ a new spot celebrating LeBron James’ return to Cleveland (vid)


Not much setup required here. Obviously the biggest story of the NBA offseason was LeBron James’ “The Decision 2: Electric Boogaloo.”

While the announcement was appropriately lacking in the pomp and circumstance and self-congratulatory spectacle of the first “The Decision,” it was welcomed far more favorably, by NBA fans overall, but even more so, by fans of the Cleveland Cavaliers, who were finally able to set aside their vitriolic hostility for the Ohio native son and welcome him back with open arms.

That’s the theme of the new Nike commercial starring LeBron. Entitled, “Together,” the two-plus-minute spot celebrates James’ return home.

Starting off with a scene of a LeBron approaching a Cavaliers team huddle inside Quicken Loans Arena, the commercial turns to Cavaliers fans all over the city huddling up as well as LeBron’s pep talk to his teammates provides the voiceover.

The spot concludes with LeBron leading the Cavs and the fans spilling out all over Cleveland shouting “HARD WORK!” then “TOGETHER!” before James, his teammates and the throngs of fans raise their hands in unison as LeBron yells, “Cleveland on three,” before the mass of humanity shout “CLEVELAND!!!” as one.

It’s pretty compelling stuff, something that surely will send shivers down the spines of Cavaliers fans who can now put all the bad memories aside and come together to celebrate the return of the region’s once and future king.

The Cavaliers host the New York Knicks at home Friday night in the team’s season opener. It should make for the quite the scene, to put it mildly.