Sportress of Blogitude

LeBron James/Beats by Dre banner hung in Cleveland, Nike one soon to follow (photo)


The return of the once and future King, LeBron James, obviously has Clevelanders whipped up into a frenzy as the opening tip of the 2014-15 NBA season is just around the corner.

Now, as it was during James’ first reign, he looms large once again over downtown Cleveland, looking down upon his fanatical basketball minions.

A gigantic banner was hoisted into place this week, which will be the first of at least two sizable signs that will feature LeBron’s towering presence.

The initial LeBron banner is from Beats by Dre (above), one of the many businesses LeBron shares a mutually beneficial business relationship.

The Beats banner hangs directly across the street from Quicken Loans Arena, providing the hip audio product company some prime advertising real estate to pimp its product while simultaneously ingratiating itself to Cleveland consumers through its partnership with the region’s prodigal son.

LeBron has reason to be pleased to promote Beats by Dre. His stake in the company netted him a reported $30 million payout when Beats Electronics was sold to Apple for $3 billion.

The banner follows the release of a 150-second Beats commercial starring LeBron James entitled “RE-ESTABLISHED 2014.”

Released just last Saturday, the video already has over 10,000 views, so, yeah, it’s a pretty popular clip.

As noted above, the Beats banner is the first of at least two ginormous banners that will lend LeBron-centric scenery to downtown Cleveland.

The city’s planning commission authorized the installation of another gigantic banner near the Cavaliers arena. On Thursday, work began on the Landmark Office Towers, headquarters for The Sherwin-Williams Company, as a company-themed banner began to be removed in preparation the hanging of a 10-story, Nike-sponsored LeBron banner. It is the same location as the “WITNESS” banner below that once hung in celebration of all things LeBron before he spurned the city for a championship sojourn to Miami.


The new banner reportedly will bear the below powerful image:


It will be formally unveiled before the Cavaliers’ home opener on Oct. 30.

[, top image via Scott Sargent/Instagram]