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‘South Park’ takes on Redskins name controversy in Season 18 premiere (video)

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Given Matt Stone and Trey Parker’s uncanny and unparalleled gift to expertly take on the prevailing societal issues of the day head-on over 17 tremendous “South Park” seasons, it’s hardly surprising the duo is using its long-running Comedy Central series to address the Washington Redskins name controversy in the cartoon’s 18th season premiere episode.

The best part? It aired during the broadcast of the Washington Redskins-Philadelphia Eagles game on Sunday. Even better? SB Nation reports that the one-minute-long preview aired only in the Washington market. Brilliant.

Set to premiere on Wednesday, the plot revolves around how Cartman names his new company the Washington Redskins, something he insists is well within his rights given the name is no longer trademarked. This use of the name is much to the chagrin of team owner Dan Snyder, quarterback Robert Griffin III and head coach Jay Gruden, whose animated versions plead with him not to use the name because it’s “offensive” to them.

“I have total respect for you,” Cartman argues. “When I named my company Washington Redskins it was out of deep appreciation for your team and your people.”

“Well, we don’t feel very respected,” animated RG3 angrily retorts.

The entire episode should be expected to humorously address the controversial issue while making several salient points in the process. Given that several prominent news organizations, including the New York Daily News, have announced that they do not intend to use the name any longer, along with what surely will be an epic takedown on “South Park” of Snyder’s defiant insistence about maintaining the Redskins name, among other things, chances are good that the entire controversy is quickly reaching its tipping point.