Furniture store owes Agggies fans $1 million after A&M’s upset of South Carolina
A furniture store in College Station is on the hook for over $1 million owed to Texas A&M Aggies fans as a result of a promotion tied to the outcome of the team’s season-opening showdown with the South Carolina Gamecocks on Thursday night.
The deal was this: Ashley Furniture would refund the dollar amount of all purchases made at the store between Aug. 16 and Aug. 27 should the Aggies not only upset the Gamecocks, but also win by at least 10 points.
Texas A&M of course went out and laid a beat down on South Carolina courtesy of the Johnny Manziel-replacing prowess of quarterback Kenny Hill, destroying the Steve Spurrier-led squad by a score of 52-28, well exceeding the 10-point minimum for fans to “win” in the promotion (the Aggies were 10-plus-point dogs in the game as well).
So, with a 24-point whipping, and the amount of product purchased at the store between the dates specified, Ashley Furniture is on the hook to the tune of a whopping $1 million.
More than 600 customers took part in the promotion, according to store owner Mark Wilks, who told ESPN that one very confident customer purchased over $20,000 in furniture. The store also is a corporate sponsor for Aggies athletics.
“We’ve wanted to do this for three or four years now,” said Wilks, who noted that that August was the best month of sales in the eight years that the store has been open. “This was really good for us.”
The store wisely out an insurance policy on the promotion, and reportedly was able to get a reasonable quote, meaning in the end the store only will have to pay the insurance company approximately 15% of the $1 million in sales.
“We’re going to have a big check-writing party at the store,” said Wilks.
It looks like everything worked out for everyone in the end. Except for South Carolina.