Sportress of Blogitude


Dan Le Batard gets last laugh, launches billboard troll job on LeBron in Akron (pics)


After he was rebuffed a few weeks ago by both The Plain Dealer and the Akron Beacon Journal in and effort to get sarcastic ads published in the newspapers that mocked LeBron James for leaving the Miami Heat, Miami-based sports guy Dan Le Batard may be getting the last laugh.

Despite being thwarted by the two named newspapers, Le Batard soldiered on and apparently has been engaging in the orchestration of a guerrilla “troll-fare” campaign.

The official Twitter account of “The Dan Le Batard Show” retweeted a link to Miami Herald blog posting that teased the news that the sportswriter-radio host has purchased billboards in LeBron’s hometown of Akron, Ohio and will unleash an onslaught of signs that feature the sentiment originally planned for the newspaper ads.

Photos have begun to surface on Twitter documenting that there is in fact at least one, if not more, LeBron-mocking billboards already in place in Akron.

Here’s a mockup of the proposed newspaper ad that surfaced on Twitter when LeBatard originally was hatching his nefarious plot.

The billboards do a good job of replicating both the sarcastic theme and the mocking tone of the ad as it was conceived in its original incarnation. The prevalence of the two title rings and the “You’re Welcome, LeBron” message “signed” “Sincerely, Miami Heat fans” certainly get the message across.

Despite its snarky nature, Le Batard deserves credit for the expertly executed guerrilla troll-fare campaign. Feel free to use that term if you like, but it will be trademarked soon enough.

Further, according to the Miami Herald blog post, this is only the beginning, as Le Batard and company have further heinous and snarky sorties planned for the Akron area in the coming days:

Show producer Mike Ryan will be in Akron on Friday to give the show a live presence. There are rumors of an additional tier of the ad-assault that remains top secret, perhaps to be revealed on Friday. I pledged to not share more than I have at this time so that LeBron’s “people” would not have enough advance notice or information to crush the plan. You especially don’t (bleep) with Nike, which (not a lot of people know this) has its own CIA and military, including rumors of nuclear arms.

This Mike Ryan fellow may want to make sure he has security in place if he truly intends to walk the streets of Akron. Methinks his safety may be in jeopardy.

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