Sportress of Blogitude

Derek Jeter continues to diversify business interests, opens up health food truck


With his “Retirement Tour Super-Happy Funtime Bonanza” summertime farewell well past its midway point, Derek Jeter clearly recognized even before it began that we would be well-served to make sure that he had interests, business and otherwise, to occupy his time following the conclusion of his Hall of Fame big league career.

The New York Yankees captain’s latest reported business endeavor involves signing on as an investor in Luvo food company. Jeter spent Monday promoting the company’s food truck. What makes Lovo’s foray into the metropolitan food truck business unique is its dedication in promoting healthy eating, something Jeter has developed a passion for as he has aged and become more dedicated to making sure he’s only putting more good things than bad into his body.

“When you’re younger, I didn’t really pay much attention to what I was eating. You look at the fitness and health craze going around, I think people are more aware of what they’re putting in their bodies,” Jeter told the New York Daily News on Monday. “We used to send the batboys to the fast food restaurants around the (old Yankee) Stadium and eat right before the games.”

Lovo first approached Jeter earlier this year to see if there was any interest in a partnership, and given his affinity for healthy eating, it seemed to the Yankees star a worthwhile endeavor.

“I was introduced to (Luvo) a while back. If I’m going to be honest with you, when I first heard of it, I was like, ‘C’mon…’ But then once you taste it and get an opportunity to see the nutrition factor, it aligns with everything that I’ve been about, especially with the (Turn 2) Foundation,” said Jeter, referring to his charitable organization for disadvantaged children. “We’re always trying to promote healthy lifestyles.”

Jeter took some time out of his hectic schedule to make an appearance at the opening of a Lovo food truck, surprising customers in the process.

Jeter’s official role with the company is something referred to as “brand development officer,” which seems to be a fancy way of saying, “celebrity pitchman,” but the shortstop won’t begin working with the company in earnest until his baseball career wraps up in the fall.

“I’ve still gotta play, that’s first and foremost. When I’m finished, I’ll be obviously a lot more hands on depending on what projects I’m doing,” he said. “I really don’t want to have a schedule (after the 2014 season). Things like this I’ll enjoy. But I don’t want to sit down and map out a 9 to 5 job. I want to be able to relax a little bit.”

Between the food truck/health food endeavor, his foray into the publishing business and most notably — in a humorous manner — his role as a “secret owner” in an underwear brand that specializes in an undergarment called “Tempur-Pedic banana hammocks,” Jeter certainly is attempting to ensure that he isn’t some layabout retiree with nothing better to do but wile away his days with little to nothing to do but hang out with bikini model girlfriend Hannah Davis in exotic and luxurious locales around the world.

Not that such a retirement spent doing such things would necessarily be a bad thing. Jeter may want to make sure he carves out enough time on his “To-Do List” to do exactly that.

(image credit Andrew Savulich/New York Daily News)