Sportress of Blogitude

Johnny Manziel throws pass to Nissan in first of many car dealership spots (video)


A tried and true method for a local business to get a lot of bang for their buck is to recruit a local pro sports hero and have them star in a low-budget commercial. It didn’t take long for Johnny Manziel to land himself a starring role in a commercial for a Cleveland-area car dealership.

The Cleveland Browns rookie quarterback made his initial foray into local advertising courtesy of a somewhat silly commercial for Cleveland auto dealerships Nissan of Middleburg Heights and Nissan of Streetsboro. A major marketing coup for the companies, to say the least.

As is often the case with ads of this nature, the concept behind the new Manziel spot for the Nissan dealerships is cheesy and amusing at best, hackneyed and contrived at worst. Not that it’s a bad thing, either.

For what it’s worth, the spot features some admirable acting ability from the Browns rookie. Although his performance does not rise to the level or caliber of what one expects from a “smooth celebrity pitchman.” But for one of his first acting gigs, he does a pretty solid job and the 21-year-old will develop a more easygoing nature in front of the camera with time and experience.

Manziel says his lines then zips a pass to a Nissan running (driving?) a down-and-in pattern on the field. Of course Manziel’s pass is true and goes right through the open passenger side window. Well done. How many takes did that require? One, five, ten? Any guesses?

While Manziel’s plunge into local advertising should be considered a job well done — more than can be said of the litany ridiculously cheesy and often unintentionally funny spots featuring NFL stars that have come before it — nothing in the real world will ever compare to Peter Griffin’s promotional spot for a local Hyundai and Subaru dealership after he is signed on as a member of the New England Patriots.

Haha. A “Family Guy” reference. Classic. But speaking of hackneyed and contrived…

[H/T Barstool Sports, via Next Impulse Sports]