Cali restaurant trolls everyone with ad congratulating Lakers on playoff run (pic)
At first blush, this ad from Santa Monica eatery The Upper West looks like a failure of epically incompetent proportions as it congratulates the Los Angeles Lakers on the team’s “amazing playoff run.”
The ad ran in the sports section of the Los Angeles Times, visible to folks who surely would know that the facts presented in the advertisement were comically incorrect.
Of course, the Lakers stunk it up this past season and didn’t come within sniffing distance of the playoffs. It was the other city’s team, the Los Angeles Clippers, who performed admirably in the postseason, winning its quarterfinal series before coming up short in the Western Conference semifinals against the Oklahoma City Thunder, losing in six games in a hard-fought series.
But upon closer examination of what transpired following the publication of the ad and the restaurant behind it seems to indicate that instead of being a total fail job, it was a brilliantly executed bit of trolling.
Let’s assume that someone in the know likely informed the restaurant and the advertising agency just how wrong the ad was following its publication. So what did The Upper West do? They posted the ad on social media via its Twitter and Facebook accounts, certainly not something one would expect them to do without a mea culpa or an apology, right?
Check out our ad in the LA Times Sports Section #GoLakers #latimes @chefnickshipp @eladbenisti @lasocialkarma pic.twitter.com/QJLROzCXUc
— Upper West (@theUpperWest) May 21, 2014
“Wholly focused on food?” More like “Wholly focused on feigned ignorance in advertising,” right?
Essentially what is going on here is a superb piece of social media marketing by way of trolling. People are talking about it, blogs are posting about it, and it surely will raise the ire of both Lakers fans and Clippers fans alike, even if they aren’t in on the joke. Actually, especially if they aren’t in on the joke.
Bravo, The Upper West. That’s how you pull off an epic troll job in the advertising sphere. No matter how much the sizable ad in the LA Times cost the restaurant, the subsequent dissemination of the ad and ensuing discussion came at a price no sensible business can have a problem with: Free.
(top image via Twitter)