Sportress of Blogitude

The Oklahoman’s sports editor says Kevin Durant headline ‘missed the mark’


The image of the front page of The Oklahoman’s “Thunder Xtra” section featuring Kevin Durant with the headline, “Mr. Unreliable,” quickly went viral after it was published Thursday.

The response and outcry must have been as harsh as the newspaper’s characterization of the Oklahoma City Thunder superstar’s performance in the team’s series with the Memphis Grizzlies, as Mike Sherman, the paper’s sports editor, wrote and published an apology of sorts on Thursday afternoon.

The blurb in its entirety.

We take great pride in our headlines about big sporting events and news in Oklahoma. Thursday’s headline in The Oklahoman on Kevin Durant’s performance in the Memphis series missed the mark.

The words were overstated and unduly harsh. The headline and presentation left the impression that we were commenting on Durant’s season, career or even character. We were not. We were referring only to the Memphis series.

The fact the headline and presentation left that impression with so many readers is proof that we failed.

For what it’s worth, Durant shrugged off the hypercritical headline and the associated critique of his play thus far in the series.

Durant’s teammate, Russell Westbrook, meanwhile, wasn’t feeling it.

Neither did Durant’s mom.

Now that’s something. Having your mother on Twitter defending you. That’s as bad as her showing up at the playground and yelling at people who said mean things about you. Sheesh.

We’ll have to wait and see if Kevin Durant will use the headline and column as motivation in a must-win Game 6 on Thursday night, so long as he can get over his mommy coming to his rescue on social media.

[H/T Pro Basketball Talk]