Sportress of Blogitude

Catch-All Category

David Ortiz’s selfie with Obama nothing but a sad, staged marketing gimmick


Once again proving that nothing is real or authentic in this media-obsessed, advertising-laden, reality show world, the Boston Globe reports that David Ortiz’s selfie with President Obama on Tuesday during the Boston Red Sox’ visit to the White House was nothing more than a staged stunt whose primary purpose was to generate a social media marketing blitz for a huge corporation.

The corporate conglomerate in question in this most recent staged marketing coup was Samsung, who also landed an inexpensive marketing bonanza courtesy of Ellen DeGeneres’ much ballyhooed and absurdly retweeted selfie from the Academy Awards.

Samsung has confirmed that it “helped” Ortiz take the selfie with the President with its Galaxie Note 3 phone.

Sports Business Journal reported on Monday that Ortiz and Samsung previously agreed to an endorsement deal between the power hitter and the electronics powerhouse.

The photo, first posted by Ortiz to his Twitter account, was later retweeted by Samsung to the company’s 5.2 million followers and then further disseminated the photo through its additional presence on Twitter, including Samsung Mobile and Samsung Mobile US.

“We were thrilled to see the special, historic moment David Ortiz captured with his Galaxy Note 3 during his White House visit,” the company said Tuesday, as reported by the Boston Globe. “It was an honor to help him capture such an incredible and genuine moment of joy and excitement. Similar to the selfie Ellen was able to capture during the Oscars, this was an opportunity for David to share the incredible moment with his fans.

“When we heard about the visit to the White House, we worked with David and the team on how to share images with fans. We didn’t know if or what he would be able to capture using his Note 3 device.”

Sad. Nothing is real. And I’m mad as hell and I’m not going to take it anymore.

Disclaimer: This post has been sponsored by Samsung and its Galaxy Note 3. You really should check one out! Here’s a link…

Just kidding. Actually, I own an iPhone. And we all know Apple wouldn’t stoop to such a hackneyed marketing gimmick, right? Wait.