Sportress of Blogitude

Prepare for PoFlaWa: LeBron James promotes Obamacare in new PSA (video)

LeBron James is lending his celebrity and influence to President Barack Obama’s big push to get folks signed up with the Affordable Care Act. The ACA, or Obamacare, has an open enrollment deadline of March 31 and the Centers for Medicare & Medicaid Services is enlisting the help of celebrities to get the word out.

James, arguably the biggest star in professional sports, says he is more than happy to assist.

“Any way I can help the president, that’s pretty cool,” James said on Wednesday, according to Bleacher Report.

The above 30-second public service announcement reportedly will air ESPN, ABC, TNT and NBA TV during NBA games.

As far as becoming involved with what many will view as a politically charged issue, James stated that he cannot concern himself with that kind of criticism.

“I mean, I can’t worry about that,” James said. “Especially who I am. I mean, I know that everything that I do is going to be bigger than what it should be or blown out of proportion. But what I believe in and the people that I support is what it’s all about. So I can sleep comfortably at night.”

Despite LeBron insisting it won’t bother him, something tells me this won’t end well. Given the debilitating and extreme political divide this country finds itself in, it seems that no matter what position one takes, those who oppose said position take the stance “You’re either with us or you’re against us,” mentality, with no middle ground whatsoever. That means LeBron likely is making some enemies with his decision to promote, whether one likes it or not, the current law of the land.

Generally, folks don’t like it one bit when an athlete or celebrity takes a political stance, but only when said athlete’s opinion differs from their own. Otherwise, preach on, right?

At least if the Heat comes up short and doesn’t win the NBA title this year, Heat fans will be able to go with the old “It’s all Obama’s fault” routine. Nothing better than a scapegoat.