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Here’s a behind-the-scenes look at Scarlett Johansson’s banned Super Bowl ad (videos)

Since you are on the Internet perusing a sports blog, you have undoubtedly not only watched the steamy, sultry and seductive Scarlett Johansson Super Bowl commercial for SodaStream, you more than likely are aware that it was nixed and will not air during the telecast of the Big Game.

According to a report, the ad was cut because it disparages competitors, namely Coke and Pepsi, arguably one of the lamest reasons ever offered for such a thing.

But that does not mean Sodastream isn’t enjoying some major publicity as a result of the ensuing controversy. And the company’s CEO is happy about it (via USA Today):

Daniel Birnbaum, CEO of SodaStream, bitterly complained to USA TODAY late Friday that Fox rejected the Super Bowl commercial “because they’re afraid of Coke and Pepsi.”

This year’s rejected ad for the make-your-own soft drink company — which stars red-hot actress Scarlett Johansson sensually sipping her home-made soda — got nixed because it ends with her saying, “Sorry, Coke and Pepsi.”

That’s the line that Fox has demanded that SodaStream kill, says Birnbaum. “What are they afraid of?” asks Birnbaum. “Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.”

To selflessly do our part — okay any pageviews generated by the name of Scarlett Johansson paired with the word “banned” is gravy — in helping SodaStream overcome the banning of its fantastic commercial, above is the uncensored version of the controversial soda spot and below is a behind-the-scenes look-see.

Oh, and here’s a GIF.


That will never hurt you.