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About two years too late to be cool, NHL releasing ‘Angry Birds’ knockoff called ‘HockeyBird’

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Ladies and gentlemen, about two years too late to catch any boost in marketing momentum whatsoever from riding the tidal wave of popularity of the once immensely popular mobile app video game, the NHL has announced the imminent release of “HockeyBird,” an authorized knockoff of “Angry Birds.” You know, the game you played all the time when you bought your first smartphone in 2010.

From the NHL:

NHL® HockeyBird™ bids farewell to the Angry Birds flock to pursue his NHL dream. After his top selection in the NHL Mascot Draft, NHL® HockeyBird™, who serves as a symbol of the energy, intensity and joy of the game, will make his NHL debut during the Kings-Ducks outdoor game on Saturday, January 25. A virtual version of NHL® HockeyBird™ will appear on stadium screens in two animated crowd games using voice activated fan engagement technology created by Uplause, Ltd.

“NHL® HockeyBird™ shares many of the NHL values: passion, toughness, courage, sacrifice, honor, teamwork, respect, and commitment”, said Peter Vesterbacka, Mighty Eagle and CMO of Rovio Entertainment. “NHL® HockeyBird™ likes to play hard and fair, and has a courageous, never-give-up attitude – something we call ‘sisu’ up here in Finland.”

“Our partnership with Rovio is one more example of a powerful global brand with a strong interest in engaging with our fans and being a part of our game in a way that benefits all parties,” said Brian Jennings, NHL Chief Marketing Officer. “We anticipate NHL® HockeyBird™ to be very popular with hockey fans of all ages.”

In addition to its appearance during the 2014 Coors Light NHL Stadium SeriesTM game in Los Angeles on January 25, NHL® HockeyBird™ also will be in attendance for the 2014 Coors Light NHL Stadium Series™ games in New York on January 26 and January 29, and at Soldier Field in Chicago on March 1; and the 2014 Tim Hortons NHL Heritage Classic™ in Vancouver on March 2.

If there’s one thing the NHL can do well, it’s miss the boat and then clumsily scramble to play catch-up. In fact, the National Hockey League is unparalleled in that regard relative to other three major North American professional sports leagues. Up next in the NHL’s quest for dated pop culture phenomenon domination: Landing Carly Rae Jepsen to perform “Call Me Maybe” at the 2015 NHL All-Star Game.

Now, if you’ll excuse me, I have some crops and livestock in desperate need of attention on FarmVille on Facebook.

[H/T Puck Daddy via Next Impulse Sports]