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Peyton Manning’s use of ‘Omaha’ line call could mean big bucks for QB’s charity (videos)


One of the predominant side stories that emerged from the Denver Broncos’ big win over the San Diego Chargers last weekend was Peyton Manning’s constant use of the line call “Omaha.” In fact, some estimates peg the use at an approximate 44 times. Below is a video that attempts to document each “Omaha” call from last weekend.

Manning elusively explained what “Omaha” means on Wednesday, while saying much and revealing nothing.

“Was that like a fan-written-in question?” he said, according to

“I’ve had a lot people ask what Omaha means,” he continued with a smile. “Omaha is a run play, but it could be a pass play or a play-action pass depending on a couple things — the wind, which way we’re going, the quarter and the jerseys that we’re wearing. It varies really play to play. There’s your answer to that one.”

An report from Darren Rovell indicated that Omaha Steaks, the Nebraska-based online retailer that deals in steaks and other meats, as well as a large selection of many more scrumptious foodstuffs, originally were considering a very lucrative business partnership with Manning if he were to endorse the company’s products.

“Omaha Steaks is always looking for awesome promotional opportunities that get our brand in front of customers and potential customers,” said Todd Simon, a senior vice president at the company his family owns. “So if the economics were right, Omaha Steaks would consider a deal with Mr. Manning, especially given his apparent affinity for Omaha.”

NFL spokesman Brian McCarthy said the league doesn’t have a rule in place that forbids such a deal, and Alan Zucker, who is Manning’s marketing agent, wouldn’t comment on whether his client would accept it in the first place.

But it appears Omaha Steaks may have decided to go in different, more charitable direction with the boon of publicity Manning’s line calls have generated for the company.

Instead of padding its own pockets alone, Omaha Steaks, along with four other Omaha-based corporations, have partnered and will donate $500 to the quarterback’s charity, Peyback, a foundation that serves at-risk youths, for every time Manning yells “Omaha,” during Sunday’s AFC Championship Game against the New England Patriots. So, if Manning has a repeat performance and yells “Omaha” 44 times, $22,000 will be donated to Manning’s charity.

Joining Omaha Steaks in the charitable drive are ConAgra Foods, First National Bank of Omaha, Mutual of Omaha and Union Pacific. Well done.

Manning sure has generated a lot of attention for a couple of big-time businesses as of late. His post-game comments about Bud Light caused quite a buzz for the beer company. Although several members of Colorado’s burgeoning and widespread microbreweries and craft beer purveyors took issue with Peyton’s conventional choice of beer.