Sportress of Blogitude

Sonic in Missouri forced to apologize for racist sign about Washington Redskins (photo)

A Sonic fast food restaurant located Belton, Mo., has been the subject of a vicious backlash for a tasteless, offensive and racist sign located outside its location that was intended to show support for the Kansas City Chiefs was in D.C. to take on the Washington Redskins.

As you can see, just about every racist and hateful stereotype about Native Americans was shamefully incorporated into the sign, which read:


As the backlash grew, Sonic scrambled to make amends. Patrick Lenow, vice president of public relations at Sonic, issued the following statement to NBC News:

“The remarks posted on this message board were wrong, offensive and unacceptable. In a misguided effort to support his football team an independent franchise owner allowed passion to override good judgment. The owner has reinforced with his employees the boundaries of what is acceptable and unacceptable. On behalf of the franchise owner and our entire brand we apologize for the offensive remarks.”

Lenow also reportedly told NBC News that the sign was “in poor taste” (you think?) and that it was created by employee “known for creative use of his signs.” Perhaps his previous forays into clever and creative sign messages were funny, even witty, but this one was flat-out wrong. Horribly, horribly wrong.

The sign, of course, was taken down — in a “matter of hours,” according to Lenow and the employee apparently is “very apologetic” for his part in the hateful display of bigotry and shockingly poor taste.

It makes you wonder how a person with any sense can arrive at the decision that this was clever, funny or appropriate. Sad. Not even those semi-funny guys from the Sonic commercials could make this right. Sheesh.