Sportress of Blogitude


Candy makes you dandy: Maria Sharapova wants to change name to ‘Sugarpova’


In one of the more absurd self-promotional gimmicks this side of Chad Ochocinco, Maria Sharapova is petitioning the State of Florida’s Supreme Court to ask that she be allowed to change her last name to “Sugarpova” for the duration of the upcoming U.S. Open.

Sugarpova of course is a high-end line of gummy candy that was launched in August of 2012 as a means to expand Sharapova’s already considerable reach outside of tennis. And now it appears that merely having a line of premium candy bearing a take on her name isn’t sufficient in growing the brand, as Sharapova wants to change her name just for a few weeks in an ill-conceived marketing coup.

As explained on the candy’s website, “Sugarpova is a premium candy line that reflects the fun, fashionable, sweet side of international tennis sensation Maria Sharapova. Maria has created her own candy business to offer an accessible bit of luxury, interpreting classic candies in her own signature style. A long time candy lover with a surprising sweet tooth, Maria is bringing a new level of quality to the candy category through fun, unexpected types and shapes – with playful names to match. Wrapped up in a beautiful package, it’s both style and substance, just like founder Maria Sharapova.”

Apparently, Sharapova’s sole motivation for the brief name change is part of some harebrained scheme where she would go by Maria Sugarpova during the U.S. Open, which begins in New York on Aug. 26, and as part of the name switch, the 26-year-old Russian’s outfits during the tournament would all bear the Sugarpova logo. Game, set, natch.

Even if the Supreme Court of Florida grants her name change request, it’s no sure thing that U.S. Open officials would allow her to emblazon her tennis gear with the candy’s logo.

And wouldn’t it be something if Sharapova, keeping in mind the apparent effort that is going into this ruse, lost in the first round. That certainly wouldn’t be as sweet as the candy that would bear her (temporary) last name.

(for more Maria Sharapova, please feel free to peruse the Sportress of Blogitude archives)

[Sporting News]