Sportress of Blogitude


Maria Sharapova won’t be changing her name to ‘Sugarpova’ after all


The agent for Maria Sharapova has told ESPN’s Darren Rovell that after brief consideration, the tennis superstar will not pursue a request to change her last name to “Sugarpova.”

Max Eisenbud said that despite the novelty of the potential marketing stunt, “we ultimately decided against it.”

Good call.

Sharapova, a Russian citizen with a green card who resides in Florida, would have to navigate considerable red tape rigamarole in order to temporarily change her name, including formally petitioning the State of Florida, submitting to fingerprints, background checks and other bureaucratic roadblocks.

Eisenbud simply stated that in the end it wouldn’t be worth all the trouble.

“Maria has pushed her team to do fun, out-of-the-box-type things to get the word out about Sugarpova,” he said. “In Miami, we’re going to fill a glass truck full of candy and drive it around town. This was an idea that fell along those lines. But, at the end of the day, we would have to change all her identification, she has to travel to Japan and China right after the tournament and it was going to be very difficult.”

It was a ludicrous ploy to begin with, so the fact that Sharapova and her team decided against going through with it makes all the sense in the world. It would have been akin to Reggie Jackson changing his name to “Reggie!” after the candy bar that bore his name.

To all you old fogeys like myself out there: Remember that candy bar? It was delicious.