Sportress of Blogitude

Nike debuts flashy promo for LeBron X, the newest LeBron James shoe (video/photos)

Nike’s newest model of the official pair of sneakers of LeBron James, the LeBron X, are now available worldwide. Nike previously issued a grandiose press release touting the new shoe and the man who is paid a boatload of money to wear and endorse them, but on Thursday, unveiled a brand-spanking new video starring LeBron James.

Photos of the LeBron X, along with a dazzling, well-produced and highly conceptualized video, follow.

The press release that was previously released (via):

LeBron James is continuing one of the most successful seasons by any individual player in basketball history. This success can be attributed to the relentless dedication he’s taken to perfecting his game over time.

Forged by time, heat and pressure, the diamond is a precious and unbreakable gemstone that provides design and metaphoric inspiration for the new LEBRON X. Worn by James in the final matchup on August 12, the LEBRON X is constructed for dynamic containment, impact protection, and responsiveness to assist one of the game’s most explosive players.

This year marks the tenth anniversary of LeBron James’ partnership with Nike Basketball and the release of the LEBRON X comes at another breakthrough moment for Nike Basketball’s performance innovation platform. As the first signature basketball shoe featuring Nike+ Basketball technology in select colorways it can track and measure performance, while an app provides feedback. The shoe also offers a lock-down fit, excellent cushioning on impact, and a lightweight fit and feel.  

Combining four of Nike’s most advanced innovations, the shoe features the first full-length visible Nike Zoom unit, dynamic Flywire technology, Hyperfuse construction and Nike+ Basketball brings the shoe to a whole new level. 

The shoes are now for sale globally.

Far out, man. Interesting video. But do you expect anything less from the marketing juggernaut that is Nike?

And you know, now that I think about it, LeBron really is a lot like a diamond. How so? Couldn’t tell you, but that’s how good that promo was.

According to Pro Basketball Talk, the Blue Diamond version of the shoe was made available for purchase Thursday. And as has been discussed previously here at SoB, it retails for $270. What a deal, although if I ever were to purchase a pair of this version of the LeBron X — which I never would — I’d never wear them. Crap, I’d probably never take them out of the box.