Lolo Jones didn’t read NYT article about her, didn’t want to give site pageviews
Following her fourth-place finish in the 100-meter hurdles on Tuesday, Lolo Jones appeared on NBC’s Today show and broke down emotionally, primarily about a scathing article published in The New York Times with the headline, “For Lolo Jones, Everything Is Image.” During her teary-eyed appearance, Jones said that the article “ripped me to shreds, and I just thought that that was crazy.”
Jones admitted Thursday that even though she heard about the article before the race, she tried to ignore it, not wanting to allow it to become a distraction.
“Whatever it was, I knew it was really bad because my Twitter [account] was blowing up about this article,” Jones told SI.com Thursday afternoon, two days after she finished fourth in the 100-meter hurdles, narrowly missing a medal for the second straight Games. “My confidence is already low. I’ve already struggled all year fighting doubt and fear that if I clicked on that link and saw that before I ran, I did not know what damage it would do before my race. … But I knew it was there obviously.”
Funny thing is, according to Jones herself, she didn’t technically read the entire article after the race and before she made her appearance on Today. The reason? Pageviews.
“I didn’t click on the actual link,” she said. “I didn’t want to give their website a hit or a read from my computer, so I looked at others — like Deadspin broke up pieces of the article. I just didn’t want to give [The New York Times] the validation of a click from my computer.”
That’ll learn ’em.
While many agree, myself among them, that the article went way too far and was far too harsh in its lambasting critique of Jones — even Arthur S. Brisbane, the public editor of The New York Times, admitted as much in a column published Thursday. But it comes off a bit disingenuous for Jones to be so upset by something she didn’t technically even read, only reviewing the most scathing snippets of the piece and not its entirety. At the same time, it’s difficult to fault her for not wanting to read what amounted to character assassination.
Still, the pageviews line is a hoot. The Times ain’t getting a 100,000th of a penny of ad revenue from Lolo Jones, she’ll make sure of that!