Sportress of Blogitude

Like underwear? Like Tim Tebow? Like the ESPYs? Well, here’s a contest for you!

Actually, you needn’t be a huge fan of underwear to be involved but it made for a more compelling headline.

Jockey(TM) has announced a super spiffy contest featuring their number-one spokesperson commodity (who refuses to be photographed modeling one of the products he endorses), Tim Tebow, and aligned it with the lamest and cheesiest night in sports, ESPN’s annual ESPYs award show gala, or better known as over the last few years, “Seth Meyers Is A Reminder How Awesome Norm Macdonald Was As Host” event.  What a hoot.

Here’s the gist, via a press release from Jockey(TM):

Want to meet Jockey spokesperson and NFL quarterback Tim Tebow and rub elbows with other elite athletes? Jockey International, Inc. has launched the “Staycool at The ESPYs” sweepstakes to celebrate its popular Jockey® staycool collection of underwear and T-shirts for men and women. Now through April 30, 2012, sports fans can enter for the chance to win a trip to ESPN’s annual awards show in Los Angeles and meet Tim Tebow.

Consumers can register for free online at; via microsites of participating retailers, including Bealls, Belk, Boscov’s, Lord & Taylor and Navy Exchange; or by texting “JOCKEY” to shortcode 44144. A total of six winners will be chosen – one from each participating retailer, including Jockey. Each prize pack includes:

  • Two tickets to The ESPYs, which take place live on Wednesday, July 11, 2012
  • Meet and greet Tim Tebow
  • Airfare for two to Los Angeles, hotel accommodations and a $500 stipend

“The ESPYs are an important night in sports,” said Dustin Cohn, Jockey chief marketing officer. “And Jockey is celebrating athletes and fans with the ‘Jockey staycool at The EPSYs’ sweepstakes, giving fans the ‘coolest’ experience to meet Tim Tebow, one of sports’ biggest stars, and attend the hottest awards show in sports.”

Did you read that? The “hottest awards show in sports” which makes sense since for all intents and purposes, it is the only awards show in sports.

In the end, considering the prize package, it appears the winners all will have a pretty good time, although adding