Sportress of Blogitude

Molson Coors rolling out Stanley Cup beer taps, cans for NHL Playoffs (pics)

Want. And those aren’t even my brews of choice.

The National Hockey League, in partnership with Molson Coors, will be rolling out custom beer taps (above) and beer cans (below) to celebrate the greatest event in sport: the NHL Stanley Cup Playoffs. So, what hockey fan out there would not kill to snag one of those bad boys so they cold be the envy of all their pals by proudly displaying it atop their Beer Meister?

According to Puck Daddy, 4,000 bars in the U.S. as well as 2,500 watering holes in Canada will have the above Molson Canadian and Coors Light tap handles on hand as they quench the thirst of NHL fans throughout the run to the Stanley Cup.

Said Kyle McMann, Vice President Partnership Marketing, NHL, regarding the brilliant promotion (via Canada Newswire):

“Combining the Stanley Cup Playoffs and Molson creates a union of two great brands that symbolize excellence. Molson Coors’ iconic brands Molson Canadian, Coors Light and Molson Export are leading beers in Canada and the Stanley Cup is the most iconic trophy in sports.  By placing the Cup on the packaging of all three of its brands throughout the Playoffs, Molson not only elevates awareness of the Playoffs and demonstrates its passion for the game of hockey, but also gives fans another way to celebrate the most exciting part of the NHL season.”

Photo of the cans and a sneak peek at a hilarious commercial about Stanley Cup rituals that will air across Canada in conjunction with the promotion follows.

Cool. Molson Coors is also doing a hockey insert promotion featuring 92 cards celebrating 92 Stanley Cup champions since 1918. Neato.

And now, the commercial:

Ha. Awesome. I hope they have some plans to air these spots in the United States, too, as my guess is, unlike the commercials that are aired ad nauseum during NFL, NBA, MLB and NHL playoffs, these will take a lot longer to become so annoying you want to jab your eyes out with a letter opener.

(images via Canada Newswire)