Sportress of Blogitude

Applebee’s press release invites folks to come watch Asians watch Jeremy Lin play

 

Hoo boy. Deadspin was forwarded the below press release regarding a very special event the Applebee’s in Flushing, NY will be holding on Saturday, Feb. 17. There really isn’t much one can write about it to preface the innate stupidity of it all, so read on:

COME WATCH THE NEW YORK KNICKS AT APPLEBEE’S BAR & GRILL FLUSHING NY TO SEE FANS REACTIONS

The Applebee’s Neighborhood Grill and Bar in Flushing will be airing the Knicks game this Friday at their Flushing, New York location. Come in during the game and see the reaction of many Asian fans as they watch everyone’s favorite player of the week, Jeremy Lin, who is of Asian-American decent, face off to New Orleans at 8PM. Also, speak with the Applebee’s manager and get the inside scoop on the chain, games, fans, and more.

MEDIA COVERAGE INVITED.

DATE: February 17 (Continuing throughout the season)

TIME: 8PM

PLACE: Applebee’s Neighborhood Bar & Grill
Sky View Center; 40-24 College Point Blvd,
Flushing, NY 11354

Wow. So, let me get this straight: the ad wizards who came up with this one thought not only would it be a gas to watch Asian-Americans watch an Asian player play basketball on television, but then decided it was something that they should announce, not to mention make it clear that media coverage is invited? Brilliant. Failing good in the neighborhood.

If I may, might I suggest the Flushing Applebee’s up the insensitivity ante of this ridiculous concept and have the host for the night dress up as Mickey Rooney portraying Mr. Yunioshi, the landlord in Breakfast at Tiffany’s:

Yeah, that would really tie the entire night together splendidly.