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Sportress of Blogitude

MLB’s Pick For Game 5 Anthem Singer Shows It Really Knows Its Audience

Don’t know who the lovely gal is pictured in the above photo? Don’t feel bad. Unless you have a young daughter who watches the Disney Channel or you’re just a flat-out weirdo, the fact that you have no idea who Demi Lovato is shouldn’t cause you too much concern about your relative pop culture hipness. Nineteen-year-old Lovato, one of the latest in a long line of young starlets to come off the Disney factory star-making assembly line, is best known for her roles in the Sonny with a Chance television program and Camp Rock movies. But more than anything, it illustrates quite convincingly that Major League Baseball is completely out of touch and has no idea what group of people comprises its target market.

Now, don’t get me wrong: I’m happy for the young lady for the tremendous opportunity, especially in light of the personal struggles she has emerged from and seemingly triumphed over in the last few years. So best of luck to Miss Lovato in that regard. But can anybody actually argue that her selection as anthem singer for Game 5 of the World Series at Rangers Ballpark in Arlington makes any sense other than the fact she hails from Dallas? I’ll give the MLB at least a pass in that regard, but other than that I don’t get it. Notwithstanding the fact that the average baseball fan couldn’t give a rip who sings the national anthem in the first place, it goes to show how little thought goes into the decision. Perhaps this is all much ado about nothing, but one would think they would try to find someone with broader appeal for such a showcase event.

I especially enjoy how the AP report explains how Lovato landed the gig:

Lovato got a boost from her big sister Dallas, who tweeted during Game 1 that her younger sister should sing the national anthem during the Major League Baseball championship series.

The Power of Social Media compels you, Major League Baseball!

If it were only that easy, right? Man, I wish having my brother tweet something about how I should get the chance to sing the national anthem at a World Series game. Then again, I’m not a singer and my brother isn’t named after a city. It’ s not like any rational person is going to pay attention to the tweets of some guy named Six Flags, for crying out loud.

Demi Lovato to sing nat’l anthem at World Series [USA Today]