Sportress of Blogitude

(Video) Fail: St. Louis Blues Use ‘Don’t Stop Believin” For Team Slogan

Why would the St. Louis Blues insist on going with Journey’s “Don’t Stop Believin'” for the team’s de facto theme song for the upcoming season, you ask? Simple. Because after decades of general indifference, the song is about to take off in a white-hot, blinding blur of cultural resurgence and relevance, that’s why.

What’s that? Have I missed something? Are you telling me that the resurrection of the ’80s power ballad has already occurred? You have got to be kidding me. No, I don’t watch a lot of shows on FOX or HBO. Those channels don’t come in well on my television with the antenna I crudely fashioned out of an unused wire hanger. But what does that have to do with anything?

In the video, which is the first television spot rolled out around the new marketing gimmick, you have Blues winger Patrik Berglund pretending to play the catchy piano melody interspersed with Blues players who will have to explain throughout the season why the organization which employs them hired ad wizards who came up with this one.

Instead, I would have opted to go with Bob Seger’s “Like A Rock.” Under-appreciated classic, that song. I’m surprised no one has ever thought to use that catchy tune for an ad campaign. Wait. What?

[H/T Puck Daddy]