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(Video) Russian Nostril Cleansing Sport As Bizarre As It Sounds

Now, I have no idea whether this is a real “sport” or some meticulously orchestrated joke by those rascally Ruskies whose sole purpose is to fool gullible Americans, but either way, whatever the heck is going on in the below video is a sight to behold.

What I can ascertain from the video, as I do not speak Russian, is water is sprayed up into the nasal cavity through one nostril and is expelled out the other into a holding container of sorts which measures the volume of the liquid that has passed through the competitor’s nose. It’s really quite mad.

Video follows:

At the beginning of the video, you will see that the competition is referred to as the Aqua Maris World Championship Jala Neti. I presume Aqua Maris is some bottled water company and after some very rudimentary research (thanks, Wikipedia!), Jala Neti is a practice affiliated with Neti (Hatha Yoga), a yogic body cleansing technique where “lukewarm isotonic salt water is poured into one nostril, so that it leaves through the other. The procedure is then repeated on the other side, and the nose is dried by bending forward and by rapid breathing.” With than in mind, it is entirely possible that this competition is a very real. And very disturbing. Yet it is remarkable to watch. Weird stuff, man.

[H/T BuzzFeed]