Huh? NHL Announces League Partnership With Disney’s ‘Phineas and Ferb’
It appears that the NHL just couldn’t leave well enough alone with its, shall we say, unique, partnerships with animated characters. As you may recall, the NHL teamed up with Stan Lee and Marvel to create The Guardian Project, which involved Lee creating 30 new superheroes called Guardians, each of whom represented one of the 30 NHL hockey franchises. It generated a buzz when it was announced last fall, so I guess it could be considered a relative success for the league.
Now the NHL has set its sights on an even younger market with the announcement that the league and Disney have joined forces to create Phineas and Ferb-themed apparel, collectibles and assorted tchotchke-type products to lure even more kids into following the fine sport of hockey. While this at first might seem somewhat silly – why spend all that time marketing to the rugrats in the first place? – check out these compelling statistics (via kidscreen):
Nearly one-third of NHL fans are between the ages of six and 17, and 65% of those fans watch the Disney Channel, according to the NHL.
Phineas and Ferb currently airs on Disney Channels and Disney XD channels in more than 169 countries and in 35 languages.
You pair that first factoid with the global reach mentioned in the second regarding the worldwide reach of the show and you are talking about one hell of a way to market your product. That Gary Bettman is a freaking genius! Or he’s just a huge fan of Phineas and Ferb – and anyone with kids or childlike television viewing habits can attest to the relative quality of the program. Really, as far as the why behind how this came about, I could see it going either way, but I’m guessing it had more to do with Bettman’s childlike television viewing habits as opposed to his business and marketing acumen. You see, I heard he’s a huge fan of iCarly, too.
[H/T to Pro Hockey Talk for the head’s up]
Disney’s Phineas and Ferb get cooler with the NHL [kidscreen]