Marvel, Dallas Cowboys Team Up, Selfishly Ruin Super Heroes Forever
Captain America. Wolverine. Tony Romo? The Incredible Hulk. Iron Man. Jerry Jones?
Sadly, the melding of the Dallas Cowboys and the cherished super heroes that make up the Marvel Universe have now been inextricably interwoven together for all eternity due to a newly announced marketing partnership between the NFL franchise and Marvel Entertainment, LLC. The agreement between the two powerful corporate conglomerates will allow the Cowboys to co-opt images of super heroes from Marvel and pair them with images featuring the team’s logo, colors and jerseys and place them on clothing. Ugh.
The collection of clothing will include shirts, hoodies, etc. with sizes available for both kids and adults. Onesies for infants will also be sold, because, hey, it’s never too early to turn your child into a Cowboys-loving rube.
“We are excited to team up with Marvel Entertainment to create such a unique line of apparel for our fans,” said Jerry Jones Jr., Chief Sales and Marketing Officer for the Dallas Cowboys. “We are constantly looking for new and innovative ways to energize our fans, and what better way than to combine our brand with some of the all-time great Super Heroes that everyone has grown up with.”
Lame. While I understand that both entities are in the business of making money, I still have to ask: Why the freaking Cowbooys, Marvel, why? Any team but that overhyped, underachieving and bandwagonesque football squad.
Super Team: Marvel Entertainment, Cowboys Team Up [Cowboys.com]