(Videos) Lindsey Vonn, Clay Matthews, Many Others Appear In ‘ESPYs As Prom’ Promos
ESPN has released several clever little spots featuring such sports luminaries paired up as Lindsey Vonn and Carmelo Anthony, Clay Matthews and Kevin Love, John Wall and B.J. Raji and finally, the “Prom Queen,” Serena Williams for a promotional campaign to drum up interest in the upcoming 2011 ESPY Awards, set to air on July 13th which will be once again hosted by SNL‘s Seth Meyers. Whee!
The gimmick is that the ESPYs are just like prom, only for, you know, grown up athletes. While the angle is a bit of a reach, they did result in some amusing commercials.
The press release pimping the spots (via ESPN Media Zone):
ESPN today launches the campaign for the 2011 ESPYs, which will again be hosted by Saturday Night Live’s head writer and “Weekend Update” anchor Seth Meyers. The campaign likens the ESPYs to prom night for the Sports World, with Meyers as the chaperone. And just as the ESPYs bring together key sports figures, so does this very special prom, with attendees like Carmelo Anthony, Lindsey Vonn, BJ Raji, John Wall, Clay Matthews and Kevin Love. One spot in the series showcases the vocal stylings of Prom Queen Serena Williams as she serenades her fellow prom-goers. Wong, Doody, Crandall, Wiener was the creative agency for the campaign, which includes on air, digital, radio and social media executions.
A sampling of the spots follow.
Clay Matthews & Kevin Love Pose for Prom Photos
Carmelo Anthony & Lindsey Vonn – Post Dance Interview
Prom Queen Serena Williams Sings & Plays Clarinet
The ESPYs: The “Dougie” or the “Raji Dance”? John Wall & B.J. Raji Dance Off at Prom
Wow. Those videos remind me a whole heckuva lot of what my senior prom was like, except for the not-so-pleasant aspects of the storied night all those years ago. Like the shame of being ditched by my date and the subsequent alcohol poisoning. Good times.
ESPN Celebrates the year in sports with a Prom-Themed ESPYs Campaign [ESPN Media Zone]