Sportress of Blogitude

Aaron Rodgers Is Starting His Own Record Label?

Wait. What? That’s weird. I didn’t even know Aaron Rodgers was such a music business aficionado, but apparently, it be true: the Green Bay Packers quarterback is taking advantage of his time off due to the NFL lockout to pursue one of his dreams: running his own record label.

The label, dubbed Suspended Sunrise Recordings (far out, man), has officially launched its own Facebook page and recently shot a music video for one of its first acts, The Make, who happen to also hail from Rodgers’ hometown of Chico, California. The video for the song “Get It,” shot in a local bowling alley and features a cameo by Rodgers, was directed by none other than the bass player from Sugar Ray, so you know it’s going to be good. Yeah.

So, tell us, Mr. Rodgers, why the leap into the music business and how has it been going so far? You know, other than having Sugar Ray’s bassist directing the label’s first act’s first video…


“This is the first step in the process,” said Rodgers. “My business partner and I have been working for a couple of years trying to put this whole thing together. We’re excited about starting the process, to see what happens with this band. Obviously football is my first priority, music is my passion after that.”

Sounds great. And why not, right? The guy is a Super Bowl-winning quarterback, so if he wants to take some time to pursue his first passion after football – so long as it doesn’t interfere with football (which it obviously does not at this moment), go for it.

I did a little searching around the interwebs to see if I could find out a little something about this band The Make in order to get a handle on exactly the kind of musical stylings and genres Suspended Sunrise Recordings will be focusing on. I found a couple of videos on YouTube which certainly shed a little light, although perhaps not in a good way.

The first one you can see here. It’s a video blog which features members of the band primarily just talking so it’s not incredibly interesting. The one below, however, is apparently some outtake from the video, and it’s, well, it’s something. I mean, it has dancing cops, for Pete’s sake.

The hell? Um, alrighty then. Best of luck to Aaron Rodgers with all that.

Aaron Rodgers’ Record Label Shoots Music Video In Paradise []