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College Basketball

ESPN’s Latest ‘It’s Not Crazy, It’s Sports’ Ad Features College B-Ball Coaches ‘Dancing’

Mike Krzyzewski…dancing? Surely you jest! That guy is wound tighter than a snare drum…or a Duke lacrosse player after a wild party.

But you see, therein lies the humor of ESPN’s newest “It’s Not Crazy, It’s Sports” commercial. The coaches are not really dancing, but if you set their courtside histrionics to a grooving dance beat, it sure as heck appears like they’re shaking their groove thangs! And quite well, I might add, almost as good as some of the moves I bust out…when no one’s watching. I try not to bring it up too often – it’s rather embarrassing – but I have been diagnosed with PDAD – Public Dancing Anxiety Disorder, a rare, but debilitating condition, mostly afflicting uncoordinated white dudes with no rhythm. Sigh.

Via ESPN Media Zone:

The latest spot from ESPN’s “It’s Not Crazy, It’s Sports” campaign celebrates the exuberance of college basketball coaches. “Sideline Energy” features 26 different college basketball coaches from powerhouse schools like Duke, Kansas and Louisville showing off their signature moves courtside.

The commercial features the song D.A.N.C.E. by Justice and was created by Weiden+Kennedy New York.

The video above is only a preview, as the full-length commercial will premiere tomorrow. Ha. College basketball coaches dancing. Now I’ve seen everything.

26 College Basketball Coaches D.A.N.C.E.: New “It’s Not Crazy, I’ts Sports” Spot Debuts Tomorrow! [ESPN Media Zone]