Sportress of Blogitude

NCAA President: 230,000 People Have Never Drowned In Cash Organization Earns

At least that’s how I interpreted NCAA President Mark Emmert’s comments as he attempted to dissuade the common perception that the NCAA has more money than God, especially in light of the recent 14-year, $10.6 billion deal the NCAA recently signed with CBS and Turner Sports for broadcast rights to March Madness. But hey, I’m a literalist and when someone mentions “tsunami of cash,” I envision a situation much like the 2004 Indian Ocean Tsunami, only in this case, hundreds of thousands of college students perish due to the violent onslaught of crashing waves of cash descending upon them.


And that’s a perception Emmert plans to change. The NCAA does not have a “tsunami of cash,” he said Friday, despite the organization’s new, 14-year, $10.6 billion deal with CBS and Turner Broadcasting for the men’s basketball tournament.

“There’s confusion about that because the numbers look big and people see a football stadium with 105,000 people in at Michigan or somewhere and do the math in their head and say, ‘Well, this is all about money,'” Emmert said Friday.

But au contraire, simpleminded ones. Emmert insists that 96% of the $700 million the NCAA will make this year off the new deal will be plugged right back into athletic departments and student athletes. And to all those wisenheimers who say the NCAA is obsessed with fat stacks of cash and not about improving the opportunities available to student athletes in non-revenue-generating sports, Emmert has one suggestion: buy football tickets. Lots of them.

“It’s like I used to say at the U of W or at LSU, ‘Look, if you like gymnastics, buy football tickets. If you like volleyball, buy football tickets. If you like crew, buy football tickets because that’s how we pay for those things,'” he said. “At the NCAA, it’s all about driving revenue around the basketball tournament.”

Okay. Fair enough, Mr. Emmert. So, if the NCAA doesn’t have a “tsunami of cash,” what kind of meteorological-inspired metaphor would work to explain how much money it does have? A hurricane of cash? A tropical storm of duckets? A flash flood of moolah? A typhoon of money? What one is it? Or is it, as Emmert maintains, simply a drizzle of dollars? Hard to say.

Mark Emmert aims to change perception [ESPN]