Sportress of Blogitude

Alex Ovechkin Is Now The Well-Groomed Unfrozen Caveman Hockey Player

Alexander Ovechkin, he of the usual shaggy, Neanderthal look will now be a well-groomed prehistoric man given the announcement he has signed an endorsement deal with men’s grooming products super-company, Gillette.

Gillette is clearly excited about the partnership with Ovie, and they see Ovie’s transformation from Cro-Magnon man into a civilized, refined individual much in the same way Tarzan was viewed by his British captors in Edgar Rice Burroughs’ novel. Via D.C. Sports Bog:

“If you see Alex in some of his recent commercials, he’s had kind of a clean-shaven look,” Gillette spokesman Mike Norton told me. “With Gillette, we really want guys to look their best. And some guys like to be fully clean-shaven, some guys like goatees or well-trimmed beards. It’s all about helping guys to look their best.”

As a man and a frequent user of Gillette’s many products, I have to agree: we really do want to look our best. Not that it takes much for me to look good, but I’m sure you all suspected that without me bragging about my rugged good looks and sculpted physique.

The above promotional photo is also courtesy of Dan Steinberg over at D.C. Sports Bog, and as you can plainly see, Ovie appears to be as comfortable with a razor in his hand as he is with a stick…or when he uses his hands to grope a bevy of buxom Russian babes. Which, when you think about it, is pretty impressive, given his previous experience with shaving and grooming consisted of hacking away extraneous body hair with a sharpened jawbone of a sabre-toothed tiger. You know, before he fell on some ice and later got thawed out by some of our scientists.

Ovechkin will be well-groomed for Gillette [D.C. Sports Bog]