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espnW, The Lifetime Network Of Sports Sites, Launched Today…Ladies

espnW: it’s vagitastic!

Like a booster shot of estrogen into the masculine arm of conventional sports coverage, espnW burst onto the scene today and allow me to be the first to say, “Welcome, espnW. My, my, my, you sure are purty. Now get in the kitchen and fix me a sandwich.”

No, I don’t know how a website that offers “fan- and athlete-centric content geared toward female athletes and sports fans aged 18+” (what’s the deal with the 18+? Will there be nudity?) can possibly fix a sandwich, but in these complicated times where now w0men – WOMEN! – are catered to by the wwL with their very own site under the espn.com masthead which is supposedly geared specifically toward their interests and the way in which they digest sports news and information, well, um…what was I saying? I lost my train of thought. Oh yeah. Sandwiches. They’re tasty.

Via ESPN Media Zone:

espnW.com represents our commitment to serving female fans and athletes on a dedicated platform. After more than two years of research and preparation, we are excited to create a specific community for women to talk sports and be inspired both as a fan and as a participant,” said Laura Gentile, VP espnW and ESPN RISE digital and publishing. “We are bringing together top athletes, writers and newsmakers in a way that is authentic to ESPN but will be unique to espnW’s audience.”

Contributors such as Adena Andrews (formerly NBA.com), Melissa Jacobs (TheFootballGirl.com), Jane McManus (ESPNNewYork.com), Amanda Rykoff (OCDChick.com) and Sarah Spain (ESPNChicago.com) will write daily posts offering insight on the day’s biggest sports stories across the entire sports landscape – encompassing men’s and women’s sports. Guest contributors such as Val Ackerman, Gretchen Bleiler, Tamika Catchings, Julie Foudy, Jessica Mendoza, Summer Sanders and Diana Taurasi will weigh in on a variety of issues as will ESPN’s own Michelle Beadle, Sage Steele, Wendi Nix and Hannah Storm.  Special posts will be made throughout the year by Jemele Hill.

Sarah Spain? Are you kidding me? No talentless broad this side of Jenn Sterger has better parlayed her 15 minutes of undeserved fame into a legitimate career like Sarah Spain. It’s the buge hoobs, you see.

Anyhoo, espnW will be presented in a blog-like format and is sure to be quite the success among the lady set. Best of luck to them. May they find great success in all their future endeavors, although I wonder just how far they can take this idea. If you ask me, espnW is little more than a weak, ill-conceived attempt at pandering which I imagine some women will find kind of silly and a waste of time, much like the ab0ve-mentioned Lifetime. Further, what is ESPN.com lacking as it pertains to providing sports coverage that appeals to women? I mean, John Clayton’s handsome mug can be found plastered all over that site. Ladies

espnW.com Launches Today, December 6 [ESPN Media Zone]