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This Just In: The Guys Who Play Wheelchair Rugby Are Total Badasses

Man, they don’t call it Murderball for nothing.

Above is a promotional ad created by Kevin Bogetti-Smith to promote the 2010 World Wheelchair Rugby Championships which are presently being held in Richmond, British Columbia. Beginning on September 21st and running through the 26th, the 2010 WRWC features competitors from 12 countries battling it out at the Richmond Olympic Oval.

Along with the above ad, Toby Gorman, director of photography with Vancouver-based Square Wave Productions also created three promotional spots (below) for the Canadian team, which characterize the preparation and dedication exhibited by these amazing athletes and the brutality of the sport they play.

As mentioned above, the sport, originally called Murderball by its Canadian creators, was the subject of a documentary in 2005 and is rapidly gaining in popularity and recognition. In an interview with Daniel Gerard of  The Toronto Star, Gorman explains his motivation behind the creation of the ads.

“This has never been about guys in wheelchairs having a go at rugby. It also wasn’t about courage or pity.

“It’s about guys beating the crap out of each other.”

No freaking doubt.

On to the ads:

Build Up

Strap Up

Push

In a word: badass.

(For more information, visit the official site of the 2010 World Wheelchair Rugby Championships, 2010WWRC.com)

‘High impact’ ads, ferocious game [The Toronto Star]